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| Press Archive > Text and Cover |
Crossing Platforms With Navajo And Mohawk Digital Basics 3.0 |
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CHICAGO – Mohawk's all-new Digital Basics 3.0, authored by industry expert Frank Romano, is being distributed during Print 01 in three very different forms, from traditional to digital to electronic. Beyond the excitement around the book itself, Mohawk's presence at Print 01 is offering dramatic testament to the versatility of its premiere digital paper: Navajo. Because Mohawk expects strong demand for all-new Digital Basics 3.0 from printers, clients and industry educators, the mill committed to a lengthy web run. The 64-page book was printed on Navajo text and cover at Progress Printing in Lynchburg, VA. Text pages were run as 16-page folded signatures at 45,000 i.p.h. on a 38" five-color full web press. Covers were run sheetfed on a 41" four-color two-over-two perfector with aqueous coater. Navajo was critical to the success of the job. "The design included both heavy solids of vibrant process tints and hairline process rules. I chose Navajo because I was impressed with its brightness and ability to perform cross platform. I wanted an uncoated paper that would provide color saturation and image clarity – two key considerations for the project," said Tiffany Dick, senior designer, ProWolfe Partners in St. Louis, MO. Conventionally printed Digital Basics 3.0 is available alongside digitally printed versions created in the Heidelberg Solutions area. Heidelberg had demonstrated Digital Basics on the Digimaster 9110 at previous trade shows, so Mohawk offered them Digital Basics 3.0 for Print 01. According to Su Cowieson, director of marketing communications for Mohawk, "This project clearly demonstrates the value of our strategy to provide premium papers that work cross platform for all the ways you print. Our designer simply translated the 64-page book into black and white for the Digimaster 9110 and created cover files for the Quickmaster DI. Navajo performed flawlessly in sheetfed, web, digital and DI applications!" In addition to the two printed versions, Digital Basics 3.0 is being distributed in PDF form on a promotional CD created and distributed by NexPress Solutions LLC at Print 01. Copies of Digital Basics 3.0 are available by calling Mohawk at 1-800-THE-MILL or visiting the company's web site at www.mohawkpaper.com. Mohawk Papers Mills, Inc. is a leader in the manufacture of premium printing papers. From its flagship grade, Mohawk Superfine™, through patented Inxwell® products, Navajo® and Options®, Mohawk has engineered its papers to provide optimal performance for offset sheetfed, and web as well as for digital printing. For press information, please contact: Laura Shore shorel@mohawkpaper.com
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