Press Archive > Text and Cover
 

New Ultimate Cover Collection, Perfect For High-end Packaging

 


FOR RELEASE: March 4, 2003

COHOES, NY – The Ultimate Cover Collection by Mohawk Paper Mills, Inc. features legendary Superfine and Navajo, the brightest uncoated paper lines on the market. This new collection gives designers new substrates for high-end, luxury packaging, providing the widest range of cover weights on the market today. 

High-end packaging sets the brand apart from potential competitors.  Mohawk’s Ultimate Cover Collection enables designers to come up with a far wider range of high-end packaging options than ever before possible with premium papers.  For example, Mohawk’s new 160 lb. and 180 lb. double-thick cover weights, the heaviest weight premium paper, can be used as packaging for high-fashion shopping bags and boxes, greeting cards and stationery, to name a few.  The collection can also be used as packaging for luxury fragrances and labels for beverages. 

The Cover Story, a highly interactive book designed by Robert Valentine,
The Valentine Group, demonstrates but a dozen of the hundreds of packaging applications now possible.  From cosmetics and fragrances to imported chocolates and precious gifts, with Mohawk’s new range of covers, there’s a paper appropriate for the most memorable brand image.  “The package is the brand,” notes Mohawk’s Creative Director, Laura Shore. “The perfed and prescored dimensional samples allow designers to become sculptors,“ she continues.

Mohawk’s Superfine and Navajo paper lines offer a complete selection of premium cover-weight papers – everything from ultra-thin to ultra-thick and high-touch to high-tech.  The collection includes a comprehensive offering of white and finishes at every logical basis weight increment and caliper, enabling designers to bend and fold the paper into nearly any shape.

Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing papers.  From its flagship grade, Mohawk Superfine™, through proprietary Inxwell® products, Navajo® and Options®, Mohawk has engineered its papers to provide optimal performance for sheetfed, web and digital printing.

Press Information:

Client Contact:
Laura Shore
Mohawk Paper
518.233.6208
shorel@mohawkpaper.com

Agency Contact:
Pam Williams
Williams and House
860.675.4140
pwilliams@williamsandhouse.com

 

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