Mohawk Announces its School Work Kit

COHOES, NY – Today, colleges are brands. PR, development, alumni relations and student recruitment are all important stakeholders in building a brand. Even with the proliferation of technology as both a marketing and branding tool, printed communications and publications continue to be extremely important marketing tools in driving institutional advancement for colleges and universities. That’s why Mohawk Paper Mills created its first-ever Mohawk School Work Kit.

Mohawk School Work includes a wide range of college and university publications taken from leading designers all over the country. From magazines and viewbooks, to newsletters and annual reports, this specialized kit is a reference tool for those who are involved in alumni relations, development and recruitment. Mohawk School Work presents a full range of design styles and approaches, including a publication for Dartmouth faculty and a newsletter for Tufts.

The impetus behind the development of this collection came during the judging of Mohawk Show 4 last summer. “We were with the judges, reviewing all of the work and Bill Grant, the Show Chair, commented on the number of pieces that were submitted to the Show by colleges and universities. At the end of the judging, we set them aside. We were impressed not only by the quality of the work but recognized that this is a distinct field,” says Mohawk’s Vice President of Marketing Communications, Laura Shore.

“The needs of college communicators and designers is very specialized,” she continues. “For instance, university/college designers are typically multi-taskers, responsible for every single aspect of a project: design, typesetting, production, art direction, print buying, photo shoots, press checks…the works. We wanted to assemble a collection that would reflect on the full-range of techniques and approaches to meet their needs,” Shore continues.

This kit is produced in limited-edition quantities. College designers interested in seeing the collection should call their Mohawk Sales Rep to arrange for an in-person presentation.

For more information about Mohawk School Work, call 1-800-THE MILL.

Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing papers. From its flagship grade, Mohawk Superfine™, through proprietary Inxwell® products, Navajo® and Options®, Mohawk has engineered its papers to provide optimal performance for sheetfed, web and digital printing.

The Mohawk School Work Kit Includes:

Title of Work: Belmont University Viewbook

Design Firm: Stein Communications, GA
Designer: Allison Gatliff
Printer: Williams Printing, GA
Client: Belmont University, TN
Paper: Mohawk Navajo, Brilliant White, 100 Double-Thick Cover; Mohawk Navajo, Brilliant White, 80 Text

Title of Work: Cardinal Stritch Monthly Planner

Design Firm: Cardinal Stritch University In-House Design, WI
Designers: Peter Galante, University Creative Director; Kieran Antill, Graphic Design Student
Printer: The Fox Company, WI
Client: Cardinal Stritch University, WI
Paper: Mohawk Options, Warm White, Smooth, 80 Cover

Title of Work: Dartmouth Faculty Scholarship Today Magazine
Design Firm: And Partners, NY
Designer: David Schimmel
Printer: Hemlock Printers, Ltd, Burnaby, BC, Canada
Client: Dartmouth College, NH
Paper: Mohawk Options, True White 96, Vellum, 80 Text and Cover

Title of Work: Graduate Speech and Pathology Viewbook

Design Firm: Loyola College In-House Design, MD
Designer: Jennifer Kozak
Printer: Schmitz Press, MD
Client: Loyola College in Maryland
Paper: Mohawk Navajo, Brilliant White, 100 Double-Thick Cover; Mohawk Navajo, Brilliant White, 100 Text

Title of Work: Otis College of Art and Design Viewbook

Design Firm: studio blue, CA
Designer: Marty Maxwell
Printer: Primary Color, CA
Client: Otis College of Art and Design, CA
Paper: Mohawk Satin 2.0, Radiant White, 100 Cover; Mohawk Satin 2.0, Radiant White, 80 Text

Title of Work: Remembered City DePaul University Art Museum
Design Firm: Froeter Design Company, IL
Designer: Chris Froeter
Printer: Elk Grove Graphics, IL
Client: DePaul University Art Museum, IL
Paper: Mohawk Superfine, White, Eggshell, 100 Text and Cover

Title of Work: Sandy Springs Friends School Viewbook
Design Firm: David Ashton Associates, MD
Designer: Jenny Romei
Printer: Peake Printers, MD
Client: Sandy Springs Friends School
Paper: Mohawk Superfine, Softwhite, Smooth, 100 Text and Cover

Title of Work: Stanford CUE Brochure
Design Firm: Clark Creative Group, CA
Designer: Annemarie Clark
Printer: Hemlock Printers, Ltd, Burnaby, BC, Canada
Client: Stanford University, CA
Paper: Mohawk Superfine, White, Smooth, 100 Text

Title of Work: Stoneleigh-Burnham School Sports Brochure
Design Firm: CEH Design, CT
Designer: Carolyn Eiseman
Printer: MagnaPrint, CT
Client: Stoneleigh-Burnham School, MA
Paper: Mohawk Superfine, Ultrawhite, Smooth, 80 Cover

Title of Work: Tufts Le Talloirien Newsletter
Design Firm: Tufts Office of Publications, MA
Designer: Margot Grisar
Printer: Journeyman Press, MA
Client: The Tufts European Center, MA
Paper: Mohawk Satin 2.0, Radiant White, 80 Text

Title of Work: University of Hartford 2002 Annual Report
Design Firm: Bertz Design Group, CT
Designers: Ted Bertz and Dawn Droskoski
Printer: Allied Printing Services, CT
Client: University of Hartford, CT
Paper: Mohawk 50/10 Plus, Bright White, 100 Double-Thick Cover; Mohawk 50/10 Plus, Bright White, 80 Text; Mohawk Opaque, Cream, Smooth, 70 Text