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| Press Archive > Coated |
Mohawk Enhances Mohawk 50/10 |
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COHOES, NY – Mohawk Paper Mills, Inc. announces improvements to Mohawk 50/10, a silky smooth coated paper, designed for those who choose to communicate with integrity and sophistication. New Mohawk 50/10 ultra now provides two elegant shades including a new 96-bright Blue White. Both 50/10 ultra and Mohawk 50/10 plus offer improved stiffness and printability. New shade “The new Blue White shade was created in response to a growing market preference for bluer whites, which intensify color clarity and contrast, especially in print work featuring 4/color process photography. “Designers and printers have been asking us to add this shade to our popular coated line,” says Mohawk’s Vice President of Marketing Communications, Laura Shore. “This shade complements the popular Softwhite which offers a refined, yet distinctive look for direct mail and marketing communications.” Improved print performance New 50/10 features several technical advances, including a smoother surface side-to-side, improved stiffness and opacity. “This sheet is a great value for today’s print buyers,” says Shore. “And it’s acid-free, so projects printed on Mohawk 50/10 are able to withstand the test of time.” About the line In keeping with the company’s commitment to cross-platform performance, Mohawk 50/10 is a proven performer on all modern printing equipment. Whether with toner or ink, Mohawk 50/10 delivers exceptional dot fidelity and brilliant color reproduction on everything from sheetfed and web presses to color copiers. Mohawk 50/10 Matte affords superb printability and high printed ink
gloss. Its soft neutral background
fosters readability. This makes the
grade an excellent choice for projects that include a significant amount of
text. Mohawk 50/10 Digital Gloss is highly rated by leading equipment manufacturers and digital printers for its runnability and print quality. Mohawk 50/10 Linen provides a subtle linen finish for calendars, greeting cards and other commercial applications. Mohawk 50/10 is the first coated paper to use postconsumer fiber in its manufacture, exceeding EPA requirements and making it a top choice of environmentally conscious print buyers.
New swatchbooks are available now. The new book features print demonstrations and informative facts about each grade. Completely redesigned, with photography by noted still-life photographer Sang An, this is the sixth new swatchbook Mohawk has introduced since the launch of its new identity just over a year ago. For more information, or to obtain a copy of Mohawk’s new 50/10 swatchbook, contact your local paper merchant, or call 1-800-THE MILL. Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing papers. From its flagship grade, Mohawk Superfine™, through proprietary Inxwell® products, Navajo® and Options®, Mohawk has engineered its papers to provide optimal performance for sheetfed, web and digital printing. Press Information: Client Contact: Agency Contact:
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