Mohawk News : Mohawk and Harley-Davidson Team Up for Custom Options on "Mohawk Options"

COHOES, NY – Harley-Davidson channels its pride and expertise into machines that capture the imagination. That's why the company chose to print its fold-out poster on Mohawk Options with Inxwell. The printed piece delivers intense detail, high-quality color density and contrast. Mohawk is making the poster available to its customers to demonstrate the print quality of this unique paper.

Distributed worldwide, Harley-Davidson's poster showcases more than 500 custom options for its customers to design their 2004 model year motorcycle. “This extraordinary commercial reprint shows why an increasing number of printers trust Mohawk's exclusive Inxwell technology to bring out the best in their process,” says Mohawk's Vice President of Marketing Communications, Laura Shore. Mohawk's Inxwell technology creates an easy running sheet with high ink holdout and high opacity and without the dot gain characteristic of other text and cover papers. “Most importantly, Mohawk Options with Inxwell enables printers to produce UV-like results using conventional inks,” continues Shore.

Mohawk put Inxwell to the challenge

The poster was originally printed using UV inks. “The designers at VSA Partners in Chicago liked the uncoated paper surface and its brightness but the client wanted to see every nuance in the chrome,” says Chuck Sybrant, Sales Representative of Quantum Color Graphics in Chicago. “We felt UV was the best way to meet everyone's expectations.” Although Mohawk was impressed when they saw the original Harley poster, they were curious to see how it would look printed with conventional inks. Mohawk challenged Quantum to produce a side-by-side comparison of UV and conventional printing on Options.

Because Mohawk Options with Inxwell is capable of producing high-fidelity printing on conventional presses, the paper is a good choice for print buyers who have big expectations for smaller budgets. It's also the first choice of printers looking for ways to improve the quality of their product without major capital spending. According to Shore, "Print buyers are sometimes turned off by fancy mill promotions because they fear they can't get the same results using their local printer. UV printing, for example, looks great on uncoated papers -- but it's not universally available and when it is, it generally costs more."

Mohawk Options features an unusually high ink holdout and exceptional opacity. Four-color photos reproduce precisely, for vivid images with clean highlights, great contrast, and virtually no show-through. Options is also perfect for creating identities and corporate brochures, since non-Inxwell colors add nuance or drama. Mohawk's Options with Inxwell swatchbook is available now.

For more information about Mohawk Options with Inxwell or to obtain a sample of Harley-Davidson's piece, please call 1-800-THE MILL.

Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing papers. From its flagship grade, Mohawk Superfine^™, through proprietary Inxwell^® products, Navajo^® and Options^®, Mohawk has engineered its papers to provide optimal performance for sheetfed, web and digital printing.