Run with Inxwell

FOR RELEASE: August 5, 2004

COHOES, NY – A new “how to” manual from Mohawk helps paper specifiers make the most of printing on uncoated papers.

For years now, the graphic arts industry has seen a major trend towards the use of uncoated paper. Paper specifiers often turn to uncoated paper for annual reports, advertising inserts and corporate collateral. Uncoated papers can be soft, luxurious, bringing understated elegance and a unique hand to any design. But for some clients, uncoated papers can be a difficult sell, especially when they are used to the crisp, bright appearance of coated papers. But what if there was an uncoated premium paper that met the most discriminating client's need for detail and resolution? Mohawk's proprietary Inxwell^® technology was developed to meet this challenge.

Inxwell is a patented process developed by Mohawk Paper Mills in 1995 to enhance the printability of uncoated papers. Papers made with Mohawk Inxwell technology have the characteristic look and feel of premium uncoated paper but feature improved print performance and high opacity.

Mohawk's new book, Run With Inxwell, was created to provide designers, printers, print buyers and clients with the information needed to understand, specify and print on Mohawk's Inxwell papers. Designed by VSA Partners, this users manual features informational sections on the history of Inxwell, print demonstrations and hints for how to successfully use the technology.

“Many paper specifiers are faced with the problem of producing sharp, high-contrast product photography on the soft, absorbent surface of traditional uncoated papers,” notes Mohawk's Vice President of Marketing Communications, Laura Shore. “Run With Inxwell helps paper specifiers to familiarize themselves with Inxwell papers and learn how the technology can enhance their printing projects.” Designers for some of the world's most recognized companies such as BP, Coca Cola and IBM have chosen Inxwell papers for their most important corporate communications.

About Mohawk's Inxwell Papers
Mohawk Navajo
Mohawk Navajo is a virtuoso performer on any press. Navajo is the brightest, smoothest uncoated paper available anywhere. Navajo is optimized for both digital and offset presses, delivering brilliant color, high opacity, and superior print quality for all the ways you print, acid-free, 20% recycled.

• Inxwell paper: superior ink holdout and opacity
• A Mohawk Digital Paper
• Watermark-free writing
• Available in international A sizes

Mohawk Options
Expressive Mohawk Options has the look and feel of traditional uncoated papers, but reproduces four-color photography with precision. Options features unusually high ink holdout and exceptional opacity. The line includes eight distinctive white shades and smooth and vellum finishes. It's acid- free, 30% and 100% recycled.

• Inxwell paper: superior ink holdout and opacity
• A Mohawk Digital Paper
• Green Seal certified
• 100% recycled is FSC certified

To obtain Mohawk's book, Run With Inxwell or for more information about Mohawk's Inxwell papers, call 1-800-THE MILL.

Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing and imaging papers. From its flagship grade, Mohawk Superfine^(TM), to proprietary Inxwell^® products, Navajo^® and Options^® to Mohawk Color Copy^(TM), Mohawk engineers its papers to provide optimal performance for sheetfed, web and digital printing. A leader in environmental stewardship, Mohawk is one of the first large-scale production facilities in the U.S. to use non-polluting, wind energy to manufacture paper. For information about Mohawk papers that are certified by the Forest Stewardship Council (FSC) and/or Green Seal please call Mohawk at 1-800-THE MILL.

Press Information:

Client Contact:
Laura Shore
Mohawk Paper
518.233.6208
shorel@mohawkpaper.com

Agency Contact:
Pam Williams
Williams and House
860.675.4140
pwilliams@williamsandhouse.com