Announcing All-New Mohawk Options Made With Inxwell

FOR RELEASE: November 1, 2004

COHOES, NY – Mohawk Paper Mills, Inc. announces its completely updated Mohawk Options™. Mohawk Options with Inxwell™ the patented technology unique to Mohawk — offers a wide range of paper choices for printers and their customers. Mohawk Options enables printers to print with confidence and promote environmental responsibility at the same time.

Part of Mohawk’s exclusive Inxwell portfolio, Mohawk Options makes printing on uncoated paper look better.  The line includes a wide array of papers to meet the needs of today’s print communicators:  new 96-bright Crystal White in smooth and vellum finish; three new 100% postconsumer fiber sheets made with wind power; three 30% recycled sheets.

“Mohawk Options has been specifically engineered to meet the needs of today’s premium paper market, papers that print beautifully cross platform, whether sheet fed offset, web, or digital,” says Craig Slemp, Senior Vice President, Marketing and Business Planning.  “And as social responsibility, citizenship and ethics are becoming important communication themes for major multinational corporations, they are looking for ways to amplify their support for these ideas. Mohawk Options is a great way for printers to help their customers show tangible evidence of environmental performance and demonstrate their environmental sensitivity.”

What’s new:

Eight dynamic white shades — all made with Inxwell

New 96-bright Crystal White and elegant Marble White

New 100% PCW shades (PC White, PC Cool White, PC Cream White) are FSC certified

True White 96, Bright White, and Warm White now contain 30% postconsumer waste fiber (PCW)

Smooth and Vellum finishes

Expanded basis weight offering

70 text to 130 double-thick cover

New 60 cover and 90 cover

All recycled items are made with wind power and are Green Seal Certified

Print demonstrations for printers

Mohawk offers printers a wide array of support materials and print demonstrations. The educational book Run with Inxwell (not shown), demonstrates the value of Inxwell and provides printers with important knowledge to obtain superior print results.

(Above) The new Mohawk Options is also featured in Barbara Barry on Options, the first in a series of profiles from Mohawk on “true originals” — visual explorations that showcase designers and firms who use all the “creative options” available.

(Above) The new Mohawk Options swatchbook showcases the new 96-bright white shades, new smooth and vellum finishes and new basis weights. 

To receive a copy of the any of the literature mentioned here, please visit Mohawk at NPTA (New Orleans Hilton Riverside, Suite 4086), call Mohawk at 1-800-THE MILL.

Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing and imaging papers.  From its flagship grade, Mohawk Superfine™, to proprietary Inxwell® products, Navajo® and Options® to Mohawk Color Copy™, Mohawk engineers its papers to provide optimal performance for sheetfed, web and digital printing.  A leader in environmental stewardship, Mohawk is one of the first large-scale production facilities in the U.S. to use non-polluting, wind energy to manufacture paper.  For information about Mohawk papers that are certified by the Forest Stewardship Council (FSC) and/or Green Seal please call Mohawk at 1-800-THE MILL.

High-resolution digital photos available upon request:

Please contact:
Kim Rogala
Williams and House
krogala@williamsandhouse.com

Press Information:

Client Contact:
Laura Shore
Mohawk Paper
518.233.6208
shorel@mohawkpaper.com

Agency Contact:
Pam Williams
Williams and House
860.675.4140
pwilliams@williamsandhouse.com