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| Press Archive > Text and Cover |
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Mohawk Launches New Promotion on Navajo: Keep in Touch |
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[Cohoes, NY] — Mohawk Paper Mills, Inc. releases a new promotion: Keep in Touch — A Handbook for Communication in the 21st Century on Navajo. The medium sized booklet looks at an assortment of non-verbal communication systems including those of species other than our own. Even in today's technologically advanced world, the most evolved communication systems remain those that involve the five senses. Keep in Touch appeals immediately to the sense of touch with the unparalleled smoothness of Mohawk Navajo®. And, with Mohawk's patented Inxwell® process giving Navajo its high ink hold-out and superior printability, the colorful and detailed photography entertains the sense of sight. The promotion, designed by New York-based Heller Communications, is a roll and fold bound book produced on Mohawk Navajo Brilliant White, 180 dtc, 130 dtc, 90 lb. cover and 110 lb. text and printed by Lithographix, Inc. in Los Angeles using 4/color process plus a series of match colors. "The Keep In Touch promotion beautifully showcases the extraordinary performance abilities of Navajo, and something about the size of the book and the feel of Navajo makes you want to keep holding it," says Laura Shore, Mohawk's Vice President, Marketing Communications. Contact your local Mohawk sales representative for a copy, or for more information, please call 1-800 THE MILL. Mohawk Paper Mills, Inc. is the largest manufacturer of premium printing and imaging papers in the country. Flagship grades include Strathmore®, Superfine™, Beckett®, BriteHue®, Via®, Mohawk Color Copy® and patented Inxwell® products, Navajo® and Options®. Mohawk engineers its papers to provide optimal performance for sheetfed, web and digital printing. Mohawk papers are used in a wide variety of communications including prestigious annual reports, corporate identity systems, high-end brochures, packaging and everyday communication for businesses of all sizes and types. A leader in environmental stewardship, Mohawk is the first large-scale production facility in the U.S. to use non-polluting, wind energy to manufacture paper. Several of Mohawk's recycled products have been certified by the Forest Stewardship Council [FSC] and Green Seal. 
Keep In Touch engages the senses as it demonstrates Mohawk Navajo's printability and tactility. Digital photo available upon request Client Contact: |
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