The key to successfully completed printed projects is communication. Every project has its own set of details to cover between the designer, printer and paper merchant. Mohawk Fine Papers recommends that you call your paper representative early in the design process. Their experience will help you select a stock which is appropriate for your project. Paper reps can also provide samples and promotions, dummies, and printing tips for particular grades.
Releasing the project
Keep in mind that you are buying a custom made product. Your expectations should be clearly defined in the beginning. Discuss critical areas of your project and show results you like. Ask your printer for a production schedule that includes when you are to receive proofs, when they are to be returned, press date and delivery dates.
It is best to get most communication in writing. For example, after a phone conversation with the printer about an alteration, email a follow up confirmation. Request a cost and time estimate before changes are made.
On press
You should have all final proofs, original art and ink swatches/drawdowns to check against on press. Use at least a 12-power magnifying loupe for close inspection. Above all, take your time. Make a list of what to look for and follow it step by step. Make one or two changes at a time. Circle hickies last. Sign and date three sheets: one for the printer, one for you, and one for the client. Have your printer slip sheet a complete set to take with you.
Releasing the project
Keep in mind that you are buying a custom made product. Your expectations should be clearly defined in the beginning. Discuss critical areas of your project and show results you like. Ask your printer for a production schedule that includes when you are to receive proofs, when they are to be returned, press date and delivery dates.
It is best to get most communication in writing. For example, after a phone conversation with the printer about an alteration, email a follow up confirmation. Request a cost and time estimate before changes are made.
On press
You should have all final proofs, original art and ink swatches/drawdowns to check against on press. Use at least a 12-power magnifying loupe for close inspection. Above all, take your time. Make a list of what to look for and follow it step by step. Make one or two changes at a time. Circle hickies last. Sign and date three sheets: one for the printer, one for you, and one for the client. Have your printer slip sheet a complete set to take with you.
- Check paper stock – are they running what you specified?
- Turn some printed sheets over early in the run and check side to side print quality as well as opacity.
- For solids, all inks should be laying down smoothly. Densities should be even across the sheet and match between forms. Is there any mottling?
- Are images dark or plugged in? Examine the dot gain targets and dot shape. Look at the type for crisp edges.
- Check position. Rule out a sheet with trims and scores. Have the sheet folded and trimmed to size. Is it backed up properly? Are the crossovers aligned?
- Check registration and fit. Are two colors overlapping, causing a dark line, or not touching, causing the paper to show? Look at the targets, the edges of images and any knock out and screened type.
- Color match and four-color process review. Compare the proof and ink swatches to the press sheet. Have the printer cut the sheet for flat, side-by-side comparison.
- Check for flaws. Look for broken type, odd scratches/spots, hickies (donut shaped marks caused by dust or fiber on the blanket) and ghosting (the image from the backside appearing on the front).
- Review for overall impact and legibility.