Imagine that you are launching a sales campaign for a new product. You need to move fast, and every move needs to be smart. What can digital printing do for you?
Short run printing
Whether you need one copy for a brochure comp or 500 copies of the same brochure for a test mailing, digital printing lets you get the job done at a reasonable price. Once you are completely satisfied with the brochure, you can go on to longer offset print runs with absolute confidence. When you specify Mohawk products, you can even use the same paper.
Affordable four color
If you could only afford one- or two-color offset printing before, your budget can likely accommodate four-color digital printing in small runs. Unit costs may be higher, but you can target shorter runs more precisely and your response rate is guaranteed to increase.
Easy updates
But say that, after viewing the comp, your brochure still needs work. With digital printing, changes can be made with the click of a mouse and new copies can be printed almost instantly.
Short run printing
Whether you need one copy for a brochure comp or 500 copies of the same brochure for a test mailing, digital printing lets you get the job done at a reasonable price. Once you are completely satisfied with the brochure, you can go on to longer offset print runs with absolute confidence. When you specify Mohawk products, you can even use the same paper.
Affordable four color
If you could only afford one- or two-color offset printing before, your budget can likely accommodate four-color digital printing in small runs. Unit costs may be higher, but you can target shorter runs more precisely and your response rate is guaranteed to increase.
Easy updates
But say that, after viewing the comp, your brochure still needs work. With digital printing, changes can be made with the click of a mouse and new copies can be printed almost instantly.
What if a salesperson calls with a plea for 200 of the new brochures for a meeting tomorrow, and the original run has been exhausted? You can fill her order today with digital printing.
Variable data
What if the salesperson wants her name and address added to half of the digital print run? Ask how to spell her name, and then place the print order.
Distribute and print
And what if that salesperson is on the other side of the country? Your brochure files can be e-mailed to a distant digital press location and printed there.
A "living" document
If you want to frequently customize the brochure for particular events or geographic areas, your brochure can be kept on file at your digital printer's office, ready for action at a moment's notice. You order only the number you need for each application.
Exceptional quality
New digital print technologies offer superior toner adhesion, image clarity, and color range -- especially when you specify Mohawk papers. Your brochure looks as professional as it always did.
Digital print quality is intimately tied to paper quality. With Mohawk Digital Papers, you can choose papers that work equally well for digital and offset printing. They're cut to fit. They love color. They consistently deliver a superb level of quality. Specify them for bold, new digital applications as well as your normal offset needs. You'll get the best from both worlds.]]>