Paper is one opportunity for your audience to hold your identity in their hands. This rare and intimate occasion can vastly influence their perception of your organization: Are you low-voltage or high-tech? Flimsy or substantial? And is your message durable or disposable?

The selection of paper is just as important to brand integrity as is consistent use of color, logo or type. While developing the letterhead concept, consider the business card, envelope, proposals, folders, promotional brochures and annual report. A system that supports, integrates and maintains the integrity of your identity is what allows you to unify your corporate image—so that whether your pieces stand together or alone, they communicate one clear message.