The paper supply channel is fairly simple, but many different people can influence the final paper specification. Paper manufacturers and merchants are represented by sales people. They call on printers, specification representatives, designers, ad agencies and corporate buyers.

Step One
Start with a swatchbook. Then choose a stock, finish, and color.

Step Two
Choose a basis weight.

Step Three
Ask your merchant rep for paper samples or a paper dummy of the chosen paper.

Step Four
Your printer will decide on sheet size and grain direction as part of the estimating process.

Step Five
Your printer may then call several merchants to receive competitive pricing. Make sure the printer knows which merchant rep has supported you with samples and dummies.

Step Six
The printer generally includes paper costs in the final estimate.