How do I get accurate printing quotes?

A Request for Quotation (RFQ) is developed once the design is completed and no further major changes are expected. Typically sent to at least 3 potential printers, it should reference any differences from the ballpark estimate, and cover the following items (as applicable):

  • Quantity or quantities to see price breaks based on different volumes.
  • Flat size and finished size.
  • Number of pages: each side of a sheet/leaf of paper constitutes a page.
  • Cover type: self cover or separate cover.
  • Stock: text and cover along with alternatives that may add to the design or lower the cost.
  • Ink Colors: if possible, note any specific match colors, metallics, heavy solids or bleeds which can add to the cost.
  • Varnish: indicate the type of varnish desired (spot, overall, dull, gloss).
  • Art: describe the types of images and whether they will be provided in digital or conventional format. Also, tell the printer if he will be expected to scan images as high-res files and then return them to the designer to place in the layout or if he will be turning the file over for manipulation or another form of digital editing.
  • Special finishing requirements: die-cuts, pockets, embossing, stamping, etc.
  • Binding requirements with any alternatives
  • Proofing requirements
  • Packing instructions: shrink-wrapping, paperbands, custom boxes all add time and money
A Request for Quotation (RFQ) is developed once the design is completed and no further major changes are expected. Typically sent to at least 3 potential printers, it should reference any differences from the ballpark estimate, and cover the following items (as applicable):

  • Quantity or quantities to see price breaks based on different volumes.
  • Flat size and finished size.
  • Number of pages: each side of a sheet/leaf of paper constitutes a page.
  • Cover type: self cover or separate cover.
  • Stock: text and cover along with alternatives that may add to the design or lower the cost.
  • Ink Colors: if possible, note any specific match colors, metallics, heavy solids or bleeds which can add to the cost.
  • Varnish: indicate the type of varnish desired (spot, overall, dull, gloss).
  • Art: describe the types of images and whether they will be provided in digital or conventional format. Also, tell the printer if he will be expected to scan images as high-res files and then return them to the designer to place in the layout or if he will be turning the file over for manipulation or another form of digital editing.
  • Special finishing requirements: die-cuts, pockets, embossing, stamping, etc.
  • Binding requirements with any alternatives
  • Proofing requirements
  • Packing instructions: shrink-wrapping, paperbands, custom boxes all add time and money
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  • Shipping instructions
  • Shipping and arrival date
  • Tolerance of overs/unders: typically 10% of the job but can sometimes be held to 5% for projects with a high unit cost. Also any samples you would like of the finished piece.
  • It is also wise to ask for a production schedule along with the estimate and how AA’s are handled to be sure these costs remain under control.
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Request for Quotation (pdf)