Turning Photos into Profitable Products

Turning Photos into Profitable Products

Photo publishing is the name for the booming category of holiday cards, notepads, magnets, and other custom photo products. Today, the photo publishing business is over $1.5 billion in revenues. It all started with photo calendars. Where will it go next? And are you ready to jump in? [more]

Give PURLs and GURLS a whirl

Give PURLs and GURLs a whirl

They’re more than trendy acronyms: Customized URLs are an important and fast-growing strategy to add to your portfolio of services, enabling you to deliver personalized content. [more]

Click to watch Frank

Go Beyond the Frank (Comma) School of Variable Printing

In part two of our series on variable data, Frank shares examples of personalization using digital printing. In this short video (with rather humorous asides) Frank Romano urges printers to go beyond what he calls the “Frank (Comma) School of Variable Printing” by thinking about image personalization and more. The calendar shown is from Xerox and was created using uImage from XMPie. [more]