Give PURLs and GURLs a whirl
They’re more than trendy acronyms: Customized URLs are an important and fast-growing strategy to add to your portfolio of services, enabling you to deliver personalized content. [more]
Your Website: Make it Sticky!
It’s simple: The longer visitors stay at your site, the better your chances of turning them into customers. The stickier your site, the more you’re engaging your audience, increasing your brand awareness, building your traffic—and gaining new customers. [more]
Getting to Know SEO
Head over to Google, Bing or Yahoo—whatever your favorite Internet search engine is. Type in your company name. Does your company come up on the first page of results? Second, third, fourth page? Search engine optimization, SEO, is a way to improve the potential for customers to find your website. SEO is a process that takes time, patience, practice and commitment … but whether you address improving SEO by yourself or hire a professional, there are some basics you’ll find invaluable to know.
