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Seventh Generation (www.seventhgeneration.com) has been awarded Mohawk Fine Paper’s Windpower Partnership Award for its ongoing commitment to sustainable practices in design. Seventh Generation is one of the country’s first self-declared “socially responsible” companies. For more than 20 years, the Burlington, Vermont-based company has been at the forefront of environmental awareness and is becoming the world’s most trusted brand of authentic, safe and environmentally responsible non-toxic household products.
In addition to its products, Seventh Generation applies its environmentally conscious practices to its marketing materials. From 2007 through the end of 2008, Seventh Generation used 84,141 pounds of paper for printing catalogs, bottle tags, coupons, etc. But, as a socially responsible company with a commitment to reduce waste and continue the recycling cycle, they used Mohawk’s 100% postconsumer waste papers and therefore created the following environmental savings:
ENVIRONMENTAL SAVINGS ACHIEVED BY SEVENTH GENERATION
84,141 pounds of 100% PCW Mohawk papers manufactured with windpower.
Savings derived from using 100% post-consumer recycled fiber in lieu of virgin fiber:
807 trees not cut down 74,751 lbs. net greenhouse gases prevented
37,964 lbs. solid waste not generated 343,114 gallons water/wastewater flow saved
572,158,800 BTUs energy not consumed 2,332 lbs. waterborne waste not created
Savings derived from Mohawk’s use of emission-free wind-generated electricity:
38,839 lbs. air emissions not generated
The fossil fuel displaced by this amount of wind energy:
16 barrels crude oil
This amount of wind energy is equivalent to:
Planting 2,625 trees or
Taking three cars off the road for one year
“We’re honored to be recognized by a sustainable business leader like Mohawk, ” said Jeffrey Hollender, Seventh Generation’s president and chief inspired protagonist. “We’re particularly thrilled with Mohawk’s mutual concern for the planet, its environmental stewardship and its responsible business practices.”
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