The London NYC hotel is known for its attention-to-details and glamour. This brochure obviously relates to the product not only in its cosmopolitan photographs and thoughtful copywriting but through the french folds, engraved/embossed logo, and custom-stitching, which evokes a man’s suit. Additionally, Mohawk Superfine was the obvious choice both for this brochure and all of the hotel’s print collateral for its uncompromising quality and its reputation as the best in the field.

The London/NYC Luxe Brochure

Designer: Korn Design, Boston, MA
Printer: Cenveo, Minneapolis, MN and Digital Engraving, San Francisco, CA
Paper: Superfine, Smooth, Ultrawhite, 80 text; Navajo, Smooth, Brilliant White, 100DTC; Superfine, Eggshell, Ultrawhite, 65 cover.
Production: Superfine cover with Navajo French-fold insides; 4 color process + match color + varnish. Cover Wrap is Superfine Eggshell printed match color, engraved/embossed logo, and stitched 1/4" from top and bottom edges.
Bindery: Perfect bound with French folds. Removeable wrap cover.