The Red Carpet Goes Green

While you sat on your couch admiring the designs adorning your favorite celebrities at this year’s Primetime Emmy Awards show did you pause at all to think about the designers that didn’t get acknowledged on the red carpet? The designers who created the pieces that promoted and surrounded the event — the invitations, tickets, posters, programs, and yes, the envelope?

Scott Buford, Art Director, Academy of Television Arts and Sciences reinvents the look of the Emmy’s each year, and this year’s 59th Primetime Emmy Awards was no exception. Buford, a former Disney designer, pushed beyond the creation of the alluring graphics of the award show and set new goals this year to create brand consistency across all media including print and motion graphics, and worked with all the show partners to make the event as green as it can be.