It was recently reported that the top 20 hospitality companies in America generated approximately $215 billion in 2006. To succeed in such a highly competitive industry a company must aggressively cultivate new customers and at the same time, maintain customer loyalty. There are two key factors that create customer preference over time: differentiation and customer experience.

Starwood® Hotels and Resorts Worldwide, Inc., one of the world’s top five travel and hospitality companies understands just that. With approximately 850 properties in more than 95 countries Starwood Hotels is a company that has its finger directly on the pulse of the world’s most active travelers. Starwood’s nine different internationally renowned hotel and resort properties are some of the most recognizable and sought after brand names in the hotel industry, from the trendy W® Hotels with cutting edge music and its signature Whatever\Whenever service, or the luxurious St. Regis® known for its flawless service for the high-end traveler, to the upscale European inspired Le Méridien®, a brand known for its passion for food, art and style.