Japanese Fashion Designer Noriko Maeda Debuts Fresh Identity

In Japan, fashion designer Noriko Maeda is virtually a household name. Her clothes are sold in ten stores under the name Foxey and she published a magazine by the same name.

But in New York, Maeda focuses all her attention on a single Madison Avenue boutique in the Carlyle Hotel that bears her name. Noriko Maeda specializes in contemporary tailored suits, eveningwear, and accessories for women. The hallmark of her designs is the marriage of Eastern aesthetic traditions such as attention to detail with contemporary western colors and textures.

When Maeda decided to take her boutique to the next level, she turned to New York designer Robert Valentine of The Valentine Group, to create a new and unique identity for the store. They both knew the identity would have to perfectly capture her exclusive line of clothing to make the kind of lasting impression she wanted.

And that's just what The Valentine Group did. Valentine created everything from scratch, starting with the clothing label design, which was applied to the entire system from stationery to ribbon to shopping bags.