A Greener LANDFILL

LANDFILL is one magazine you won’t throw away. The environmental publication is a thought-provoking look at choices. The first issue, aptly named “Second Chances,” revolves around the theme of having a second chance at life. Take 25-year-old Jessica Weikers, for instance, who was given a second chance when she moved from her small town in Maryland to San Francisco. “I feel born again, not to be cliche, but it has really felt like starting over... like actually being able to feel real freedom and reinvent myself, grow and progress as a person. It’s funny, nobody knows how proud I am of myself,” says Jessica. Or, how about the second chance paper is given, when companies such as the Greg Barber Co. reuse it instead of dumping it into a landfill?

LANDFILL was born out of collaboration between environmentally conscious graphic designer and bicyclist Brian Ponto, Studio of Brian Ponto, and Greg Barber, known as the “EcoFriendly printer.” Barber earned this title when he changed his printing business to use postconsumer waste fiber paper after he saw a newscast announcing that paper waste is responsible for up to as much as 60% of America’s landfills.